I've
noticed these strange looking little symbols all over the place lately, but
until recently, I didn't know much about them.
They are called QR(quick response) codes, and have been described as
"bar codes on steroids".
Originally
developed by a Japanese company to track automotive parts, these little designs
can store up to 4296 alphanumeric or 7089 numeric characters depending on the
level of error correction applied(not sure what that means).
Recently
I was reading a magazine in the waiting room at the doctor's office, and an
advertisement for a new baby product caught my eye. Attached to the ad was a QR code and a note
explaining to scan the code with a smart phone.
Knowing I had some time on my hands, I downloaded a free app and snapped
a pic. Immediately I was directed to the
website for that baby product. Rather
than having to enter some long, complicated URL, I just scanned this little
symbol and poof! How cool was
that?!
Ok,
so I'm easily amused... Anyway after that, I did a little more reading about
the QR code and learned that companies have been using the QR code regularly in
advertising since 2009.
In
addition, the Android Market has a free app that allows you to make your own QR
codes. You can create a personal message
for your special someone just in time for Valentine's Day! Find it at the link
below.